Rainbow Designs

Rainbow Designs has been inspiring children for 55 years, bringing to life joyful, forever-quality plush toys for the nursery, toy and gift industries. Founded in 1971, the company has grown into one of the UK’s most respected creators of soft toys and nursery gifts, recognised for its commitment to craftsmanship, character authenticity and timeless design, and with a philosophy rooted in delivering fun and education through imaginative play, Rainbow Designs continues to nurture the special bond between children and their favourite characters.

At the heart of Rainbow’s success is its prestigious licensed portfolio, featuring many of the most beloved literary and entertainment properties. Collections include treasured classics and modern day favourites such as Paddington, Bing, Peter Rabbit, Disney’s Winnie the Pooh and The Lion King, Wizarding World Harry Potter and the Mr. Men Little Miss series. Rainbow also proudly brings to life characters from The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog and The Snowman and The Snowdog, and is home to the Tikiri range including the beautifully crafted Bonikka Dolls collection.  2026 also promises some exciting new brand ranges including Disney Dumbo, Pembe the Pink Cat and Care Bears Baby.