Sophie Allport Licensed Cards and More to Debut at PG Live

HomeNewsSophie Allport Licensed Cards and More to Debut at PG Live

11/05/2026

Sophie Allport Licensed Cards and More to Debut at PG Live

Founded in 2007 by designer Sophie Allport and her brother Jem, Sophie Allport Ltd is a British lifestyle brand based in Lincolnshire.

Renowned for its growing collection of homewares and accessories, the brand has partnered with the Swan Mill Group (incorporating Ling Design, GBCC and Penny Kennedy) to launch a new range of licensed products in greeting cards, gift packaging, stationery and gifts.

Showcased at PG Live

Bath-based publisher Ling Design will unveil a brand-new collection of luxury greeting cards under the Sophie Allport licence. Each design features carefully applied foil detailing and Ling’s signature deep 3D emboss, bringing an elevated finish to the range.

The initial launch is open birthday cards, which will be showcased at PG Live (stand 228). The debut coincides with the release of Sophie Allport licensed stationery and gifts from Ling Design’s sister company, The Great British Card Company (GBCC).

The range of premium stationery includes beautiful notebooks, pens and pencil cases in Sophie Alport’s signature prints and will also be launched at PG Live (stand 228).

Expanding beyond cards and stationery, Penny Kennedy celebrates the successful release of Sophie Allport licensed products in roll wrap, gift bags, boxes, napkins and Christmas crackers which are all part of its Autumn/Winter 2026 catalogue.

All three businesses, part of the Swan Mill Group, are also celebrating industry recognition, having been named finalists at this year’s Brand & Lifestyle Licensing Awards (B&LLAs) for their coordinated collection of officially licensed Morris & Co. products.

Sophie says...

Founder and Creative Director, Sophie Allport, said: “I’ve always got a paintbrush in one hand and a pencil in the other, so beautiful stationery has always mattered to me. Collaborating with Swan Mill felt like a natural fit, bringing together shared values of craftsmanship and quality to create a collection of cards and stationery that’s thoughtful, beautifully made and designed to be treasured.”

Stand 228 at PG Live will serve as the central platform where retailers can explore more than 50 new Sophie Allport designs created in collaboration with the three partners.

Looking ahead, Ling Design is expanding its Sophie Allport greeting card collection, while Penny Kennedy is already developing new licensed products for its Spring/Summer 2027 catalogue.

Meanwhile, GBCC’s collaboration with Sophie Allport further strengthens its already successful portfolio of licensed stationery and gifts, which includes brands such as Cath Kidston, Paper Salad and Stephanie Dyment.

David Byk, CEO of Swan Mill Group, added: “This is a hugely exciting partnership for us. Sophie Allport is such a well-established lifestyle brand with a strong and loyal customer following, making it a natural fit across our businesses.

“We’re delighted to be the ‘go to’ destination for premium licenses looking to see their products curated across a wide range of categories. Our collaboration with Sophie Allport brings another fresh new look to our portfolio and we are very excited about it.

“What makes this collaboration particularly compelling is the way the collections come together across multiple product categories. Retailers can offer their customers a complete, coordinated gifting solution, whereby shoppers can choose a beautifully designed card, pair it with a matching licensed gift, such as a notebook, and finish the experience with coordinating wrap and a gift bag in the same design. It’s a seamless and inspiring proposition both in-store and for the end consumer.”

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